Milk Makeup Cooling Water Jelly Tint Review

Milk Makeup has had one of the most hyped product launches of the year: the Cooling Water Jelly Tint. This is a product that has been marketed as a multi-functional product that can be used on the lips, cheeks, and eyelids. I love a product that takes place of multiple products so I was excited to try these especially when I heard they were transfer-free.

These look like jello because they are bouncy and wiggly. I ended up trying all four shades (burst, spritz, splash, chill). If you’ve been thinking about trying these, this is my complete Milk Makeup Cooling Water Jelly Tint review to help you decide if these are worth your money or not.

About Milk Makeup

Founded in 2016, Milk Makeup has a simple product philosophy: we start with good ingredients.

Milk Makeup champions beauty for all and creates products that are not tested on animals, are Leaping Bunny Certified, and are 100% vegan. They leave ingredients like talc, synthetic fragrances, and petrolatum out of their products and are very transparent about the ingredients they use in each of their products. They are also committed to sustainability and utilize packaging that is sustainable and printed with petroleum-free plant-based ink.

Main Ingredients

This product has three main ingredients: vegan collagen to help firm skin, aloe to sooth and refresh skin, and seawater to help hydrate skin and give a refreshing cooling effect.

Shades

Milk Makeup Cooling Water Jelly Tints come in four colors:

Burst – a bright pink
Spritz – a pinky coral
Splash – a deep berry
Chill – a poppy red

How to Apply It

Milk Makeup recommends gently swiping or swirling the stick directly onto your lips, cheeks, and eyelids. I personally found that when I applied the product this way, it set too quickly staining my cheeks in an unflattering way.

With a standard stick/cream blush, I typically spread the product on the back of my hand and swirling my brush or sponge into it before applying to my skin. But these dry too quickly to do that and the product doesn’t transfer well to my brush.

Instead, I recommend swirling your brush or sponge directly onto the stick before lightly tapping excess product onto the back of your hand. Since this product was formulated to not transfer, it sets very quickly. So you have to be very precise with application. Be sure to start with a very light layer, too. If you need more, you can build it up. But these are very pigmented, so you probably won’t need to!

Out of transparency, if you are looking for a blush you can simply swipe on and go, this is not going to be the product for you. It takes time to learn and requires some trail and error.

In Summary: Milk Makeup Cooling Water Jelly Tint

While this is a very innovative product, there are some pros and cons. It stays in place all day, making it great for hot humid climates and all day events. It also applies well over foundation and doesn’t disturb it. But I find it difficult to work with and to apply evenly most of the time. I have other cream and stick blushes that are less fussy and last all day that I reach for over these.

Would I Recommend This Product?

These are definitely different than other blushes on the market and fun to play around with. But they’re not for everyone. If you do decide to try it, I recommend applying it initially with a blush brush in light layers. I also recommend playing around with it when you don’t actually have to be somewhere in case you mess up or apply it too heavily. And remember: work fast!

Psst.. 10 cream blushes to put on your radar

To shop more beauty recommendations, visit my ShopMy storefront and follow along on LTK!

This post includes affiliate links, meaning I can earn commission through purchases at no additional cost to you!

Milk Makeup Cooling Water Jelly Tint Review