Ulta Beauty’s 21 Days of Beauty Fall 2026: Week 1 Top Picks

Ulta’s 21 Days of Beauty is back! The fall sale has officially started, and it’s one of the best times to save on both tried-and-true beauty favorites and some of the most talked-about products right now.

Throughout the event, Ulta will feature daily flash deals on prestige beauty products at 50% off. It’s the perfect opportunity to restock a favorite or finally try something that’s been on your wishlist. I’ve gone through the sale and rounded up the deals I think are actually worth shopping, starting with the best finds from week one.

Ulta 21 Days of Beauty Details

If you’re new to Ulta’s 21 Days of Beauty, the sale is pretty simple. Throughout the event, Ulta releases a rotating selection of Beauty Steals at 50% off, with new deals available for one day only and additional Weekly Beauty Steals that stay discounted for the entire week. Since the daily deals return to regular price once the day is over, I recommend looking through the schedule ahead of time and noting anything you don’t want to miss. Most offers are available both online and in stores, although you’ll find a few online-only exclusives throughout the sale as well.

My Week 1 Standout Picks

Friday, August 28

LANCÔME Lash Idôle Curl Goddess Mascara – NOW $15, reg $30
Fenty Beauty Invisimatte Instant Setting + Blotting Powder – NOW $19.50, reg $39
ANUA PDRN Hyaluronic Acid Serum – NOW $14, reg $28
DIBS Beauty GlowTour Duo Shimmering Blush + Contour Stick – NOW $19, reg $38

Saturday, August 29

MAC M·A·Cximal Sleek Satin Lipstick – NOW $12.50, reg $25
Charlotte Tilbury Hollywood Flawless Filter – NOW $25, reg $50
Select DIME Fragrances – NOW $12.50-$31, reg $25-$62
Drunk Elephant Protini Polypeptide Firming Moisturizer – NOW $36, reg $72
Hairstory New Wash – NOW $24-$51.50, reg $48-$103

Sunday, August 30

Lancôme Teint Idole Ultra Wear Natural Matte Foundation – NOW $26.50, reg $53
Amika The Wizard Detangling Primer – NOW $16, reg $32

Monday, August 31

Select Cakes Body Products – NOW $16.50, reg $33
Living Proof PhD Advanced Clean Dry Shampoo – NOW $16.50, reg $33
Nakery Beauty SkinRecovery Ultra-Strength Pain Therapy Cream – NOW $14.50, reg

Tuesday, September 1

Ghd Original Styler 1″ Flat Iron – NOW $119.50, reg $239
LolaVie Speed Dry Heat Protectant Spray – NOW $15, reg $30

Wednesday, September 2

DERMAFLASH LUXE+ Advanced Sonic Dermaplaning + Peach Fuzz Removal – NOW $99.50, reg $199
NARS Light Reflecting Luminizing Powder – NOW $21, reg $42
JudyDoll 3D Curling Iron Mascara – NOW $9.99, reg $19.99
Aramore NAD+ Cell Energizing Treatment – NOW $55, reg $110

Thursday, September 3

Buxom Full On Plumping Lip Cream – NOW $13, reg $26
Urban Decay Original Eyeshadow Primer Potion – NOW $14, reg $28
BK Beauty Essentials Collection Face Brush Set  – NOW $70, reg $140
St. Tropez Express Dark Whipped Mousse – NOW $24, reg $48
FARMACY Honey Halo Ultra-Hydrating Ceramide Moisturizer – NOW $24, reg $48

WEEK 1 WEEKLY STEAL PICKS

These are half price all week long!

Polite Society More Than a Pretty Face Skin-Caring Foundation – NOW $21, reg $42
Tarte Creaseless Creamy Concealer – NOW $16, reg $32
Sigma Beauty Spectrum Color-Correcting Duo – NOW $17, reg $34

Let me know in the comments which products you plan on snatching up during Ulta Beauty’s 21 Days of Beauty! They have some fantastic deals, so be sure to check in each day for special offers. And stay tuned for next week’s blog post to see my top picks for Week 2! You can check out all the products included in the sale HERE!

To shop more beauty recommendations, visit my ShopMy storefront and follow along on LTK!

This post includes affiliate links, meaning I can earn commission through purchases at no additional cost to you!

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24 Comments

  1. The one-day deals definitely make this sale something you need to keep an eye on, especially if there are a few products you already wanted to try. I like the idea of checking the schedule ahead of time rather than realizing too late that a favorite was discounted yesterday. Some of the week-one picks look tempting too, and https://leon-betar.com is another site I ended up browsing while looking through the post. With so many deals at once, having a shortlist would probably make shopping a lot easier.

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  7. i always find these beauty sale roundups useful because there are so many products that it can be hard to know which deals are actually worth checking out. the daily flash deals also make the event more interesting, especially if there is something you have been wanting to try for a while. i like that the post focuses on selected favorites instead of simply listing everything in the sale. i also came across instasino casino while browsing.

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  10. This is such a helpful roundup for anyone trying to keep track of Ulta’s 21 Days of Beauty deals! I like that you’ve broken the offers down by day and included the regular and sale prices, which makes it much easier to see what’s actually available. The mix of makeup, skincare and hair products in Week 1 gives plenty of options depending on what’s on your wishlist. I’ll definitely be keeping an eye on the upcoming weekly picks as well. While browsing other lifestyle sites, I also came across Ninlay.

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