Ulta Beauty’s 21 Days of Beauty Fall 2026: Week 1 Top Picks

Ulta’s 21 Days of Beauty is back! The fall sale has officially started, and it’s one of the best times to save on both tried-and-true beauty favorites and some of the most talked-about products right now.

Throughout the event, Ulta will feature daily flash deals on prestige beauty products at 50% off. It’s the perfect opportunity to restock a favorite or finally try something that’s been on your wishlist. I’ve gone through the sale and rounded up the deals I think are actually worth shopping, starting with the best finds from week one.

Ulta 21 Days of Beauty Details

If you’re new to Ulta’s 21 Days of Beauty, the sale is pretty simple. Throughout the event, Ulta releases a rotating selection of Beauty Steals at 50% off, with new deals available for one day only and additional Weekly Beauty Steals that stay discounted for the entire week. Since the daily deals return to regular price once the day is over, I recommend looking through the schedule ahead of time and noting anything you don’t want to miss. Most offers are available both online and in stores, although you’ll find a few online-only exclusives throughout the sale as well.

My Week 1 Standout Picks

Friday, August 28

LANCÔME Lash Idôle Curl Goddess MascaraNOW $15, reg $30
Fenty Beauty Invisimatte Instant Setting + Blotting PowderNOW $19.50, reg $39
ANUA PDRN Hyaluronic Acid SerumNOW $14, reg $28
DIBS Beauty GlowTour Duo Shimmering Blush + Contour StickNOW $19, reg $38

Saturday, August 29

MAC M·A·Cximal Sleek Satin LipstickNOW $12.50, reg $25
Charlotte Tilbury Hollywood Flawless FilterNOW $25, reg $50
Select DIME FragrancesNOW $12.50-$31, reg $25-$62
Drunk Elephant Protini Polypeptide Firming MoisturizerNOW $36, reg $72
Hairstory New WashNOW $24-$51.50, reg $48-$103

Sunday, August 30

Lancôme Teint Idole Ultra Wear Natural Matte FoundationNOW $26.50, reg $53
Amika The Wizard Detangling PrimerNOW $16, reg $32

Monday, August 31

Select Cakes Body ProductsNOW $16.50, reg $33
Living Proof PhD Advanced Clean Dry ShampooNOW $16.50, reg $33
Nakery Beauty SkinRecovery Ultra-Strength Pain Therapy CreamNOW $14.50, reg

Tuesday, September 1

Ghd Original Styler 1″ Flat IronNOW $119.50, reg $239
LolaVie Speed Dry Heat Protectant SprayNOW $15, reg $30

Wednesday, September 2

DERMAFLASH LUXE+ Advanced Sonic Dermaplaning + Peach Fuzz RemovalNOW $99.50, reg $199
NARS Light Reflecting Luminizing PowderNOW $21, reg $42
JudyDoll 3D Curling Iron MascaraNOW $9.99, reg $19.99
Aramore NAD+ Cell Energizing TreatmentNOW $55, reg $110

Thursday, September 3

Buxom Full On Plumping Lip CreamNOW $13, reg $26
Urban Decay Original Eyeshadow Primer PotionNOW $14, reg $28
BK Beauty Essentials Collection Face Brush Set  – NOW $70, reg $140
St. Tropez Express Dark Whipped MousseNOW $24, reg $48
FARMACY Honey Halo Ultra-Hydrating Ceramide MoisturizerNOW $24, reg $48

WEEK 1 WEEKLY STEAL PICKS

These are half price all week long!

Polite Society More Than a Pretty Face Skin-Caring FoundationNOW $21, reg $42
Tarte Creaseless Creamy ConcealerNOW $16, reg $32
Sigma Beauty Spectrum Color-Correcting DuoNOW $17, reg $34

Let me know in the comments which products you plan on snatching up during Ulta Beauty’s 21 Days of Beauty! They have some fantastic deals, so be sure to check in each day for special offers. And stay tuned for next week’s blog post to see my top picks for Week 2! You can check out all the products included in the sale HERE!

To shop more beauty recommendations, visit my ShopMy storefront and follow along on LTK!

This post includes affiliate links, meaning I can earn commission through purchases at no additional cost to you!

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19 Comments

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  2. This roundup of Ulta Beauty’s 21 Days of Beauty fall 2026 picks is a useful way to keep track of the standout deals without having to browse the entire event yourself. I like how highlighting a few favorites can make a large sale feel more manageable and help shoppers focus on products they actually want. After checking out the beauty deals, Geometry Dash Online https://geometrydashs.com can be a fun quick break to test your timing and reflexes.

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  6. The 21 Days format works because it creates daily urgency without requiring one big commitment — you check what’s discounted on a given day and decide whether it’s worth it. What’s worth noting is that the best value is usually the products that rarely see discounts, like tool sets and devices, rather than items that are already frequently on sale. For anything you use regularly, planning around the specific day is worth the effort. The weekly steals are the fallback for anything you missed. There’s a discussion on https://thegolisimo.at about sales that reward planning over impulse — the point about knowing what you actually need beforehand was well-made. What’s on your list?

  7. This is such a helpful roundup for anyone trying to keep track of Ulta’s 21 Days of Beauty deals! I like that you’ve broken the offers down by day and included the regular and sale prices, which makes it much easier to see what’s actually available. The mix of makeup, skincare and hair products in Week 1 gives plenty of options depending on what’s on your wishlist. I’ll definitely be keeping an eye on the upcoming weekly picks as well. While browsing other lifestyle sites, I also came across Ninlay.

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