Your 15 Favorite Beauty Products of 2025

Based on what you shopped, saved, and asked about most, I’ve rounded up the 15 beauty products YOU loved most in 2025. 

Every year, a few beauty products rise to the top. Among all the products I recommended in 2025, these are the products that truly earned their place in your routine, not because they are trendy, but because they actually work.

Your 15 Favorite Beauty Products of 2025

CurrentBody Series 2 Red Light LED Mask

This red light mask quickly became one of the most talked about tools in my routine, and for good reason. With regular use, the CurrentBody Series 2 LED mask supports collagen production, improves skin tone, and boosts overall radiance. It is an investment, but one that truly pays off over time. I love using it as part of my evening routine when I want to give my skin a little extra care without adding more steps. Use code STEPHANIELED to save!

Maybelline Super Stay Lumi-Matte Longwear Foundation

This is such a standout foundation, especially for the price. It blends out effortlessly and gives that perfect “your skin but better” finish with buildable medium to medium-full coverage. 

Before setting, it has a gorgeous satin matte finish. Once set with a light dusting of powder, it becomes a natural matte with just a hint of luminosity. It smooths texture, minimizes the look of pores, and wears beautifully throughout the day. I wear shade 125.

Chanel Ultra Le Teint Velvet Foundation

If you love a truly skin-like finish, this foundation is truly special. The texture is thin and almost watery, so be sure to shake well before using. It blends seamlessly with fingers, a brush, or a sponge and gives a velvety-soft, weightless finish.

This foundation offers sheer to medium coverage that evens out your skin tone while still looking natural. If you have combination or oily skin, you may notice some shine later in the day, but it blots well without compromising coverage. I wear shade B30.

DRMTLGY Needle-less Growth Factor Serum

This serum is lightweight, absorbs quickly, and helps promote smoother, healthier-looking skin over time. I love that it layers well under makeup and never pills, making it easy to use both morning and night.

Tower 28 Swipe All-Over Hydrating Serum Concealer

A longtime favorite for good reason. This concealer is creamy, hydrating, and incredibly forgiving on texture. It offers medium to full coverage without looking heavy, and it never settles into fine lines. It’s a concealer I can always rely on, whether I’m doing a full face or just spot concealing before heading out the door.

Armani Eye Tint Liquid Eyeshadow

This eyeshadow is one of those products that quietly becomes a staple and never leaves your makeup bag. The formula is smooth and lightweight, blending effortlessly without patchiness. Cold Copper is one of my favorite shades! It adds a soft, luminous wash of color that brightens the eyes without looking overly shimmery or dramatic.

Bobbi Brown Color Corrector Stick

If you deal with dark circles or under-eye discoloration, this color-correcting stick is a must. It’s been a favorite of mine for years. It layers seamlessly under concealer, and the creamy texture works beautifully on mature skin. Even a thin layer makes a noticeable difference in correcting the under-eye area without caking. I wear the shade Bisque.

Merit The Uniform

This skin tint is one of my favorites. It blends in effortlessly and smooths my skin, while evening my skin tone just enough. The finish is natural and skin-like. Without powder, it’s very dewy. And set with powder, it has a soft, skin-like, natural finish that’s surprisingly maintenance-free. I rarely have to blot away shine, even on hot, humid days.

You can see my full review of The Uniform here.

Shiseido Benefiance Wrinkle Smoothing Eye Cream

This rich yet silky eye cream delivers lasting hydration. It smooths fine lines, helps makeup apply better under the eyes, and keeps the area looking plump and refreshed. I especially love this one for daytime wear.

Pat McGrath Labs Blurring Under Eye Powder

This is my favorite under-eye setting powder for dry or mature under eyes! It is incredibly finely milled, sheer, lightweight, and brightening without looking cakey.  It sets concealer beautifully while keeping everything soft and smooth.

I use either the Light or Pink shade.

Kosas Blush Is Life Baked Blush

This blush gives the most natural, healthy flush of color. The baked formula blends seamlessly into your skin and adds a radiant glow without emphasizing texture. It’s buildable and longwearing, and is one of those blushes that instantly makes you look more radiant and healthy.

Smashbox Cali Contour Palette

This palette has had a permanent place in my collection for several years. It includes bronzer, contour, blush, highlighter, and a brightening powder, making it highly versatile and ideal for travel. The powders are high-quality and blend beautifully. I appreciate how easy and quick it makes it to create a polished look with minimal effort.

Sarah Creal Face Flex Concealer

If you have dry under eyes, this concealer is worth trying! It melts into your skin beautifully and wears comfortably throughout the day. You can blend it out immediately for medium coverage or let it sit briefly before blending for a bit more coverage. It has a very natural, skin-like finish.

Ledda 22 Orris

If I had to choose a signature scent, this perfume would be it. It is elegant, soft, and beautifully balanced without being overpowering. On my skin, it opens slightly green and fresh, then dries down to a warm and creamy scent with a subtle powdery finish. 

Scent Notes:
Top – Pear Leaf, Pink Pepper, Wild Freesia
Middle – Sheer Jasmine, Lily of the Valley, Iris Butter
Base – Sandalwood, Marshmallow Musks, Touch of Moss

Buxom Lash Extension Lift Mascara

This mascara gives long, lifted lashes without clumping or flaking, which is always a win. I have very straight lashes, and this formula actually holds a curl while still keeping everything soft and defined.

It adds just the right amount of length and separation, making my eyes look more awake without feeling heavy or crunchy. This is an easy, everyday mascara that still delivers noticeable definition.

These are the beauty products you shopped the most this year, and it’s easy to see why. Each one earned its place by delivering real results, feeling good on the skin, and fitting seamlessly into everyday routines. These are the products you came back for, shared with friends, and reached for again and again.

Whether you’re restocking a tried-and-true favorite or discovering something new to fall in love with, I hope this roundup makes your beauty routine feel a little more fun and a lot more effortless!

To shop more beauty recommendations, visit my ShopMy storefront and follow along on LTK!

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