Ulta’s 21 Days of Beauty Fall 2025: Week 1 Top Picks
Ulta Beauty’s 21 Days of Beauty event is back! If you’ve been around here for a while, you know it’s one of my favorite sales of the year. For three weeks, Ulta offers daily 50% off deals on high-end beauty products, many of which are my personal favorites. It’s the perfect time to restock on your staples or to try something that’s been on your wish list.
In this post, I’m breaking down my picks for the first week of the event so you can shop smarter (and save a little cash while you’re at it).
Ulta 21 Days of Beauty Details
If you’re unfamiliar with 21 Days of Beauty, each day Ulta drops daily Beauty Steals at a jaw-dropping 50% off for one day only. Think high-end favorites at near-drugstore prices. Once the day’s deal is over, it’s back to full price the next day, so if you’re eyeing something up, be sure to set a reminder to shop!
Most items are available for purchase in-store and online, while several products are online-only deals.
If you’d like to see a full breakdown of each day, including every product from the entire three weeks, along with my top picks, I’ve included my video here for your reference. Since this sale can be very overwhelming, it’s a handy guide that walks you through everything you need to know.
My Week 1 Standout Picks
Friday, August 29
Drunk Elephant D-Bronzi Bronzing Drops – NOW $19.50, reg $39
Tula The Cult Classic Cleanser (Fragrance Free Version) – NOW $17, reg $34
Saturday, August 30
bareMinerals Complexion Rescue Tinted Moisturizer – NOW $19.50, reg $39
Benefit Precisely My Brow Collection – NOW $14, reg $28
Milk Makeup Setting Sprays – NOW $19, reg $38
StriVectin Peptight Tightening Neck Serum Roller – NOW $29.50, reg $79
Too Faced Bronzers – NOW $19, reg $38
Sunday, August 31
Supergoop Mineral Matte Screen – NOW $20, reg $40
Lancome La Base Pro Oil-Free Makeup Primer – NOW $22.50, reg $45
Lancome Teint Idole Ultra Wear Full Coverage Foundation – NOW $26.50, reg $53
Monday, September 1
Persona Lip Liner – NOW $8, reg $16
Kopari Beauty Vitamin C Discoloration Correcting Serum – NOW $26, reg $52
Tuesday, September 2
RMS Beauty ReDimension Hydra Bronzer – NOW $18, reg $36
KVD Beauty Good Apple Full Coverage Serum Foundation – NOW $21, reg $42
Ellis Brooklyn MYTH Eau de Parfum – NOW $57.50, reg $115
Wednesday, September 3
Laura Geller Baked Blush-n-Brighten Marbleized Blush – NOW $16, reg $32
Too Faced Chocolate Soleil Melting Bronzing & Sculpting Stick – NOW $17.50, reg $35
Thursday, September 4
Lancome Juicy Tubes Original Lip Gloss – NOW $12.50, reg $25
Smashbox Photo Finish Hydrating Primer with Hyaluronic Acid – NOW $21, reg $42
Let me know in the comments which products you plan on snatching up during Ulta Beauty’s 21 Days of Beauty! They have some fantastic deals, so be sure to check in each day for special offers. And stay tuned for next week’s blog post to see my top picks for Week 2! You can shop the sale HERE!
To shop more beauty recommendations, visit my ShopMy storefront and follow along on LTK!
This post includes affiliate links, meaning I can earn commission through purchases at no additional cost to you!
References:
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Now, if you’re looking to treat yourself to some new finds online, and who isn’t these days, you might find yourself needing a little break from all that shopping. When I’m taking a breather from scrolling through beauty deals, I like to check out https://coolzinos.com.es/ for a completely different kind of excitement. It’s a great spot to switch gears and have some fun, especially when you’re just relaxing at home after a long day. Anyway, back to the beauty steals! Sunday is all about the Supergoop Mineral Matte Screen—a holy grail for oily skin types—and Lancome’s La Base Pro Primer, which is a classic for a reason. They’re both at 50% off, which is just insane value. As we move into the new week, keep an eye out for the Kopari Vitamin C Discoloration Correcting Serum on the 1st, and the RMS Beauty ReDimension Hydra Bronzer on the 2nd. I’ve heard amazing things about that bronzer, and it’s supposed to give a beautiful, natural sheen.