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Claims

I love that It Cosmetics includes healthy skin ingredients in their face products. It makes wearing makeup a little more bearable. It Cosmetics Bye Bye Lines Foundation claims to be an anti-aging serum foundation that hydrates the skin to blur lines, wrinkles and imperfections that gives you an airbrushed, lit-from-within glow. It’s suitable for all skin types and contains anti-aging peptides, caviar extract, hydrolyzed collagen, hyaluronic acid, argan oil and babassu oil, plus vitamins A, C, E, B1, B2, B3, B5, B7, B9 and CoQ10. It’s supposed to give sheer-to-medium coverage that makes your skin look younger.

I just loaded my Foundation Road Test on this if you want to see the application, check-ins, serum and my thoughts on the It Cosmetics Bye Bye Lines Serum in full.

The foundation retails for $38. Both the foundation and  serum can be found at Ulta. For some reason, Sephora only carries the serum.

What I found…

Despite It Bye Bye Lines foundation dispensing quite thickly, it applies like a dream no matter what application method I use. Though I do prefer using a dense foundation brush to apply it for the quickness and the extra coverage. It also worked quite well with any primer and powder I tried it out with. It’s been extremely flexible, easy and reliable.

It looks great in flash photography too. Excuse this potato-quality no-flash photo. I’m not sure what happened.  

Summary

I’ll say that, for me, this foundation lives up to the claims.I feel like this foundation would work well for any skin type. Oily/combo skin types like mine definitely need to set it. But once it’s set, it looks wonderful! It gives me light to medium coverage and wears well all day in the heat and humidity. It doesn’t slide off my face as the day goes on and feels weightless all day. This foundation has been a great find for me. I only wish I’d discovered it before I did my Top 5 Natural Looking Foundations video. It definitely would have made the cut!